Music Magazine Focus Group- Qualitative Research

My focus group on music magazines.
This video contains a brief view of what my target audience think about three different magazine covers as well as the prices they would pay for magazines.

I begin by asking them their names and then say which magazines are present.
I then as them what their favorite music genres are. From their answers you can see that there is a wide range of music tastes in the group which tells me that this age range will vary in what music they listen to. I know that Pop music can incorporate all of the music types mentioned and therefore know that pop music is something they could all relate to.

I asked them which features they felt stood out the most on the magazines understand where I should focus most of my attention. Shamoun said that he liked the photography the most. Therefore the photo I use on the front cover must be of a good quality and be eye catching. Both Shehla and Jasleen commented on the use of colour and liked how certain colours were picked from the picture and used as a feature colour on the cover. This is important to note as when I am taking my shots for the front cover I should have a small amount of a colour that stnads out a little e.g. as nail varnish, jewellery, make up or something in the background (mise-en-scene).

Asking them about the price they would pay for the magazines gave me some indication of the price bracket I will be using. As Shamoun mentioned I have to take into consideration that most of my audience will not be of a working age and the price must therefore be affordable for them.

When asked which is their favorite magazine and why Shehla found that she liked 'Billboard' the best as it had an artist she recognised on the front. This allows her to relate to the magazine further tempting her to buy it. This will benefit me when I am deciding who to use on my front cover. Jasleen and Shamoun like 'Q' magazine as the colours used stood out the most. The main colour used was red which I know already is a conventional colour used on magazine covers. This further tempts me to use red on the front cover of my magazine.

Above are the magazines I used in the focus group, 'Q', 'Billboard' and 'Clash'