Magazine Typography

Mood board showing a range of masthead from various magazines

 

 

From the examples used we can see that red, black and white are the conventional colours used. Red is deemed as a strong and powerful colour. It easily captures the attention of its audience. Black is the Strongest of all neutral colours and is used to highlight. As an example in the 'TIME' masthead it is used to highlight the red within. It brings our attention to the words presented. White is often presented as a pure colour. Though it is on the other side of he spectrum to black they compliment each other well. Both black and white are seen as more professional colours, therefore the more professional magazines such as ELLE and VOGUE will use only white and black. White and black highlight the red used within the logos which makes them pop and drags our attention to the cover of the magazine. Similarly to the reasoning behind the use of only black and white, the more professional magazines will use serif. This is to put emphasis on the letters. Serif is an older style of writing and is used mostly in books. Whereas sans is a more modern form of text and is used more on the web.

Brief explanation of Serifs and Sans

Read more at http://www.urbanfonts.com/blog/2013/02/serif-vs-sans-the-final-battle/