Question 3:What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your media product and why?
IPC is owned by Time Inc and is a digital publisher of magazines

What magazines do they already own?

Chat magazine(gossip), nuts magazine (adult), teen now magazine(teen), Marie Claire (ladies fashion), shooting times (British shooting magazine), NME (rock magazine)

They do not as yet distribute a magazine like mine which is why I feel they would be a suitable distributor. They do not have a magazine with the same audience as mine either and so would be appealing to a new audience.

Why do I think they would want to distribute my magazine?

R magazine is a music magazine and they only currently have one music magazine, NME. Through distributing my magazine they would be opening themselves to a new audience giving them more claim over the market and therefore market power.

Another very well known distributor is HMV. Getting them to distribute my magazine would ensure that my magazine manages to hit one of the main high street distributors. As they are also well known for digital distribution I can be sure that my magazine will not only meet the customers eye on the high street but also online making information about it and where to purchase it more accessible.

It is also important not to exclude large supermarkets such as Tecso, ASDA, Morrisons and Sainsburys. Though they are not the first places you would think of for distribution people of all ages, backgrounds, classes and more will shop there. This could see a large increase in the amount of sales made. Also as they are all well established firms distributing my magazine there would ensure that it is in the hands of a firm that has loyal customers and a good reputation.